You do great work. But getting your peers or higher-ups to pay attention seems impossible.

If that sounds familiar, don’t settle for obscurity. Reach out to other key execs in your organization and forge new bonds. Explain that you want to pick their brain or bounce around ideas.

Give them a chance to know you—and respect your work. The more exposure they have to you, the more likely they’ll grow into your champion.

I’ve met many managers who refuse to network within their organization. They’ll tell me, “I don’t have time to keep meeting with new people. If the people who need to work with me don’t seem to care what I do, why should I bother with others?”

The answer, of course, is that everyone’s different. You need to work around apathetic or preoccupied colleagues to find the ones who appreciate your skills.

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